SHADES
IDENTITY WITH RANGE.
A logo exploration built around bold wordmarks, geometric systems and flexible visual directions - designed to give SHADES a recognisable identity across physical and digital touchpoints.
ONE NAME.
MANY EXPRESSIONS.
The supplied identity board explores several distinct routes for SHADES: strong industrial wordmarks, outlined badge systems, fluid script directions and geometric symbol construction. The work demonstrates how the brand can move from concept exploration into a flexible identity system suitable for signage, print and digital applications.
BUILT TO BE
RECOGNISABLE.
Explore
Test multiple visual territories before narrowing the identity to the strongest, most ownable direction.
Systemise
Develop proportions, construction logic and supporting marks so the logo behaves consistently.
Apply
Translate the identity into real-world signage and branded surfaces to test presence and legibility.